{"id":13846,"date":"2020-04-24T22:17:03","date_gmt":"2020-04-24T22:17:03","guid":{"rendered":"https:\/\/www.growthink.com\/?page_id=13846"},"modified":"2025-09-19T09:58:31","modified_gmt":"2025-09-19T09:58:31","slug":"elevator-pitch","status":"publish","type":"page","link":"https:\/\/www.growthink.com\/elevator-pitch","title":{"rendered":"How to Write an Elevator Pitch for<\/br>Your Business [Template &#038; Examples]"},"content":{"rendered":"<style>\nul>li {\n        padding-bottom: 20px;\n    }\nol>li {\n        padding-bottom: 20px;\n    }\n<\/style>\n<h2><b>What is an Elevator Pitch?<\/b><\/h2>\n<p>An elevator pitch in business is a brief description of your business, which can be spoken in 30 to 60 seconds (about the same duration as a short elevator ride), that excites your audience and encourages them to want to learn more about your company. <\/p>\n<h2><b>6 Components of a Great Pitch<\/b><\/h2>\n<p>Your company&#8217;s elevator pitch should include the following:<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Who you are<\/b> &#8211; Introduce yourself and your company.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What you do<\/b> &#8211; Describe what products and\/or services you offer.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How you&#8217;re different<\/b> &#8211; Describe what makes your company different from its competitors.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Why you&#8217;re the best<\/b> &#8211; Explain your value proposition.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What&#8217;s in it for them<\/b> &#8211; Describe what your audience can gain by working with you.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Call to action<\/b> &#8211; Describe your desired outcome.<\/li>\n<\/ol>\n<h2><b>What Makes a Great Elevator Pitch?<\/b><\/h2>\n<p>A quality elevator pitch:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Gets everyone in your company on the precise same page regarding what your business is and what the key objectives are.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Allows everyone in your company to give a concise and consistent explanation of your business which leads to more customers.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Allows investors, lenders, partners, etc., to quickly understand what you do and hopefully get excited to work with your business venture.<\/li>\n<\/ul>\n<p>Below you\u2019ll learn the 7 keys to writing an effective elevator pitch for a company with examples from successful companies.<\/p>\n<p>Then you\u2019ll see our elevator pitch template to allow you to skillfully create your own elevator pitch for your business.<\/p>\n<p><center><\/p>\n<div class=\"relatedpost\" style=\" width:85%; background-color: #e6e6ff ;  padding-bottom:0px\">\n<p id=\u201ccta\u201d><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" fill=\"currentColor\" class=\"bi bi-exclamation-circle-fill\" viewBox=\"0 0 16 16\">\n  <path d=\"M16 8A8 8 0 1 1 0 8a8 8 0 0 1 16 0zM8 4a.905.905 0 0 0-.9.995l.35 3.507a.552.552 0 0 0 1.1 0l.35-3.507A.905.905 0 0 0 8 4zm.002 6a1 1 0 1 0 0 2 1 1 0 0 0 0-2z\"\/>\n<\/svg>   <b>Finish Your Business Plan Today!<\/b><\/p>\n<p>If you\u2019d like to quickly and easily complete your business plan, download <a href=\"https:\/\/businessplantemplate.growthink.com\/plan\/?utm_source=elevator-pitch&#038;utm_medium=growthink&#038;utm_campaign=seo\" target=\"_blank\" re=\"nofollow\">Growthink\u2019s Ultimate Business Plan Template<\/a> and complete your plan and financial model in hours.<\/div>\n<p><\/center><\/p>\n<h2 style=\"padding-top: 15px;\"><b>7 Keys to Writing an Elevator Pitch with Examples<\/b><\/h2>\n<p>Below are a few tips to help you create an effective elevator pitch with examples from multiple industries.<\/p>\n<h3><b>1. Make Your Elevator Pitch Short<\/b><\/h3>\n<p>With elevator pitches, brevity and simplicity are the keys. Take this elevator pitch example:<br \/>\n<center><\/p>\n<div class=\"relatedpost\" style=\"margin-bottom: 5px; text-align: center; width:fit-content;\"><i>\u201cWe network networks.\u201d<\/i><\/div>\n<p><\/center><br \/>\nThis is the introductory statement of the elevator pitch of Sandy Lerner, co-founder of Cisco Systems. The entire business premise is explained in just three words. A tremendous feat but one that is achievable with practice and patience.<\/p>\n<h3><b>2. Make it Simple<\/b><\/h3>\n<p>Use straightforward language in your elevator pitch with the goal that someone with very limited knowledge about your industry can easily understand your value.<\/p>\n<p>Celebrated investor Michael Moritz in his book Leading recalls founders of Google, Sergey Brin and Larry Page\u2019s straightforward elevator pitch:<br \/>\n<center><\/p>\n<div class=\"relatedpost\" style=\"margin-bottom: 15px; text-align: center; width:fit-content;\"><i>\u201cGoogle organizes the world\u2019s information and makes it universally accessible.\u201d<\/i><\/div>\n<p><\/center><br \/>\nMoritz recalls being impressed with the crispness and clarity of the pitch. The lesson here is that your pitch needs to be concise but with a clear sense of purpose and direction, which makes it memorable and easy to deliver.<\/p>\n<h3><b>3. Hook Them with What Makes you Unique<\/b><\/h3>\n<p>Your elevator pitch should spark interest, arouse curiosity, and make people want to engage with you to know more about your business and\/or idea. It should be creative and distinctive.<\/p>\n<p>Apple\u2019s co-founder Steve Jobs was a star presenter who perfected the art of the hook. At the 2007 iPhone launch he began his pitch with the following statement:<br \/>\n<center><\/p>\n<div class=\"relatedpost\" style=\"margin-bottom: 15px; text-align: center; width:fit-content;\"><i>\u201cToday Apple is going to reinvent the phone.\u201d<\/i><\/div>\n<p><\/center><br \/>\nSimilarly, Airbnb\u2019s pitch clearly highlights their distinctive offering:<br \/>\n<center><\/p>\n<div class=\"relatedpost\" style=\"margin-bottom: 15px; text-align: center; width:fit-content;\"><i>\u201cWe are a web platform where users can rent out their space to host travelers to: save money, make money and share culture.\u201d<\/i><\/div>\n<p><\/center><br \/>\nOnce you have people hooked you can expand upon your idea, depending on the time you have.<\/p>\n<h3><b>4. Include Numbers in Your Pitch<\/b><\/h3>\n<p>Instead of industry jargon, incorporate numbers into your elevator pitch. Investors understand numbers and a single relevant data point can do most of the influencing for you.<\/p>\n<p>Consider the premise of The Laundress, a non-toxic fabric care company founded in 2004 that sold to Unilever for a reported $100 million in 2018:<br \/>\n<center><\/p>\n<div class=\"relatedpost\" style=\"margin-bottom: 15px; text-align: center; width:fit-content;\"><i>\u201c90% of items labeled \u201cDry Clean Only\u201d are actually washable.\u201d<\/i><\/div>\n<p><\/center><br \/>\nAlmost no one understands the specialized textile science that underpins The Laundress\u2019 products. But almost everyone understands that dry cleaning is expensive and uses harmful chemicals. The 90% figure is an attention-grabbing statistic that immediately prompts curiosity around how The Laundress will clean your clothes while saving money on dry cleaning and reducing your environmental impact.<\/p>\n<h3><b>5. Prepare Several Elevator Pitches for Various Stakeholders<\/b><\/h3>\n<p>When getting your business off the ground or trying to scale it you will pitch different stakeholders.<\/p>\n<p>You might find yourself pitching to an investor, coworker, or client. All will have a different agenda and need from your business. So, your elevator pitch to each one of them should be slightly varied to account for their needs and prospective benefits.<\/p>\n<p>Consider a fictional startup aerosol disinfectant company and the below elevator pitches as framed to various stakeholders:<\/p>\n<p><b>Prospective investor<\/b>: Aeroclean\u2019s portable disinfecting equipment creates the finest mist on the market and performs twice as effective at killing bacteria and viruses as the leading competitor. We estimate the market for products like ours will double in the next 24 months and, because we are the best in the business, your $500,000 investment will triple in that same period.<\/p>\n<p><b>Prospective salesperson<\/b>: You will be joining Aeroclean at the front end of a massive market expansion never before seen in the disinfectant space. We expect that your past experience in chemical sales coupled with our competitively priced state-of-the-art product will result in a six-figure commission opportunity over the next 12 months.<\/p>\n<p><b>Prospective client<\/b>: Keeping your common spaces bacteria and virus free will keep your workforce healthier and more productive, but 3 out of 4 companies we meet with haven\u2019t found a solution that works for them. Aeroclean is portable, twice as effective as our competitor and priced at $1,500, payable over six months, and comes with a money-back guarantee.<\/p>\n<p>Understanding how to get your audience&#8217;s attention is important for any pitch situation. Make sure you practice giving your elevator pitch so you can effectively communicate your business or idea to the right audience.<\/p>\n<h3><b>6. Have a Key Takeaway<\/b><\/h3>\n<p>Make sure your audience knows what you want from them at the end of your elevator pitch, be that their business, capital investment, or endorsement.<\/p>\n<p>Consider Heal, a mobile app that facilitates doctor house calls for patients. Founder and Chief Medical Officer Dr. Renee Dua makes this pitch to potential patients on Heal\u2019s website:<br \/>\n<center><\/p>\n<div class=\"relatedpost\" style=\"margin-bottom: 15px; text-align: center; width:fit-content;\"><i>\u201cWe want to be your family\u2019s first choice for healthcare. When you\u2019re sick or when you\u2019re well, Heal was created to make it easy and affordable to see a great doctor on your schedule.\u201d<\/i><\/div>\n<p><\/center><br \/>\nThe takeaway here is a bid to you as the consumer to switch to Heal from other alternatives for your family\u2019s healthcare needs.<\/p>\n<h3><b>7. Rehearse Thoroughly<\/b><\/h3>\n<p>Practice your pitch whenever you can and on whoever you can. Record yourself and play it back to see how you come across. Practicing also fosters confidence so that in an actual pitching situation you do not stall or come across as robotic.<\/p>\n<p>Your body language also matters, so practice in front of a mirror to see how you move. Sit up straight, make eye contact and use hand gestures to help communicate the important points.<\/p>\n<p>Your delivery must be smooth, conversational, and delivered in a compelling way. Seeing you entirely in control and confident will automatically inspire the audience\u2019s confidence in the idea and\/or business you are selling. The way you deliver your pitch is a great indication of the amount of passion you hold for your business. Hearing a passionate pitch can convince investors who invest in people as much as they invest in ideas. But, be sure to have your business card handy.\u00a0<\/p>\n<div class=\"bluepost\">\n<p id=\"greencta\"><strong>Finish Your Business Plan in 1 Day!<\/strong><\/p>\n<p>Don\u2019t you wish there was a faster, easier way to finish your business plan?<\/p>\n<p>With Growthink\u2019s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!<\/p>\n<p><a href=\"https:\/\/businessplantemplate.growthink.com\/plan\/?utm_source=elevator-pitch&#038;utm_medium=growthink&#038;utm_campaign=seo\" target=\"_blank\" re=\"nofollow\">Click here to finish your business plan today.<\/a><\/div>\n<p><\/br><\/p>\n<h2><b>Business Elevator Pitch Examples for Inspiration<\/b><\/h2>\n<p>Some specific examples of how to craft your company\u2019s elevator pitch can be helpful. The following sample elevator pitches cover a wide range of businesses and organizations.<\/p>\n<div class=\"samplesection\">\n<p style=\"text-align: center;\"><i>\u201cWe sell eco-friendly home goods online. We\u2019re better than the other guys because we have a commitment to sustainability and offer high-quality products that last.\u201d<\/i><\/p>\n<p style=\"text-align: center;\"><i>\u201cWe develop mobile apps. We\u2019re different because we design for both Android and iOS, and we have a team of experts who can make your app stand out in the App Store.\u201d<\/i><\/p>\n<p style=\"text-align: center;\"><i>\u201cWe help small businesses grow. We do this by creating and implementing online marketing campaigns that generate leads and sales. We\u2019re the best at this because we have a team of experts who know how to leverage the latest digital technologies.\u201d<\/i><\/p>\n<p style=\"text-align: center;\"><i>\u201cWe offer a cloud-based customer relationship management system. Our CRM is different because it was built from the ground up to be mobile-friendly. We also have a team of experts who can help you get the most out of our CRM.\u201d<\/i><\/p>\n<p style=\"text-align: center;\"><i>\u201cWe sell and install solar panels. We\u2019re the best at this because we have a team of experts who can help you choose the right solar panel for your needs and budget, both for installation and maintenance. We also have the best warranties in the industry.\u201d<\/i><\/p>\n<p style=\"text-align: center;\"><i>\u201cWe are a children\u2019s boutique with one-of-a-kind clothing for kids 0-5 years old. We offer free shipping when you spend $50 or more, which is our way of saying thank you for supporting our small business.\u201d<\/i><\/p>\n<p style=\"text-align: center;\"><i>\u201cWe are the smartest sales lead generation company in the industry. We provide intelligence to clients through our proprietary platform, which is powered by big data and machine learning. But what really sets us apart is our team of experts who manage every facet of your lead gen campaigns.\u201d<\/i><\/p>\n<p style=\"text-align: center;\"><i>\u201cWe are the only company that offers a complete solution for your event planning needs. We have everything from venues to catering to decor, and we can take care of all the details so you don\u2019t have to worry about anything. Plus, our team of industry experts will make sure your wedding is the stuff of fairy tales.\u201d<\/i><\/p>\n<\/div>\n<p>Some other real-world elevator pitch examples include:<\/p>\n<p><center><\/p>\n<div class=\"relatedpost\"><strong>Nerdwallet<\/strong>: <i>&#8220;We help people make decisions about their money.&#8221;<\/i><\/p>\n<p><strong>DoorDash<\/strong>: <i>&#8220;DoorDash is the fastest way to get food from great restaurants to your door.&#8221;<\/i><\/p>\n<p><strong>Blue Apron<\/strong>: <i>&#8220;Blue Apron helps you cook incredible meals at home.&#8221;<\/i><\/p>\n<p><strong>Warby Parker<\/strong>: <i>&#8220;Warby Parker is a better way to buy glasses.&#8221;<\/i><\/p>\n<p><strong>ZocDoc<\/strong>: <i>&#8220;ZocDoc makes it easy to find and book appointments with top doctors and dentists.&#8221;<\/i><\/p>\n<p><strong>Uber<\/strong>: <i>&#8220;Uber is a fast, reliable way to get around town.&#8221;<\/i>\n<\/div>\n<p><\/center><br \/>\nWhile these elevator pitch examples are great for inspiration, remember that the best pitch is the one that fits your company perfectly.<\/p>\n<p>To make the perfect elevator pitch, focus on what makes your company different and how you are helping your customers. If you think about your pitch as a conversation between two people, it should flow and sound natural.<\/p>\n<p>You can also try using one of these elevator pitch examples as a starting point or our template below from which you can craft your own elevator pitch. However, keep in mind that the best way to have a successful pitch is by tailoring it for each potential investor.<\/p>\n<h2><b>General Elevator Pitch Template to Help You Write Your Pitch<\/b><\/h2>\n<p>The following elevator template includes six questions to help you develop a good elevator pitch for your business.<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">What does your company do (start with phrases such as: we help, we provide, we manufacture, we offer, etc.)?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Who does your company serve (who are your customers? teenagers? entrepreneurs, new parents, etc.)?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">What key benefits do you offer your customers? (e.g., higher quality\/more success, lower cost, more reliable, etc.)?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Why is your company better than competitors? (e.g., even faster, less expensive, etc.)?\u00a0<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">What information gives your firm more credibility\u00a0 (e.g., track record)?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Is there a clear and clean business sector that your company fits into (e.g., restaurant, CPA firm, etc.)?<\/li>\n<\/ol>\n<p>Combine the key points from Questions 1-6 into a 35 word or less statement that describes your business.<\/p>\n<p>Say it aloud to make sure it sounds good and makes sense. Tell it to friends to make sure they \u201cget\u201d it. Tell it to team members and other employees to confirm that they can repeat it back to you.<\/p>\n<h2><b>Business Elevator Pitch Conclusion<\/b><\/h2>\n<p>Developing a strong elevator pitch is essential for any business. It can help you sell your company to potential investors, employees, and customers.<\/p>\n<p>The best elevator pitches are clear, concise, and easy to understand. They highlight what makes your company different and why customers should choose you over the competition.<\/p>\n<p>Remember to tailor your pitch to fit each individual investor and to make sure it sounds natural and normal. Practice saying it aloud to make sure everything flows together well.<\/p>\n<p>If you follow these steps, you will have a much better chance of selling your business to investors and achieving great success for your business.<\/p>\n<div class=\"bluepost\">\n<p id=\"greencta\"><strong>Finish Your Business Plan in 1 Day!<\/strong><\/p>\n<p>Don\u2019t you wish there was a faster, easier way to finish your business plan?<\/p>\n<p>With Growthink\u2019s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!<\/p>\n<p><a href=\"https:\/\/businessplantemplate.growthink.com\/plan\/?utm_source=elevator-pitch&#038;utm_medium=growthink&#038;utm_campaign=seo\" target=\"_blank\" re=\"nofollow\">Click here to finish your business plan today.<\/a><\/div>\n<h2 style=\"padding-top: 20px;\">Other Helpful Business Plan Articles &#038; Templates<\/h2>\n<div class=\"free-business-plan-articles-flex\">\n<div class=\"column\"><a href=\"\/angel-investors\" title=\"Ultimate Guide to Angel Investors\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthink.com\/wp-content\/uploads\/Angel-Investors-Thumbnail.jpg\" target=\"_blank\" alt=\"Ultimate Guide to Find Angel Investors\" width=\"300\"\/>Ultimate Guide to Find Angel Investors<\/a><\/div>\n<div class=\"column\"><a href=\"\/startup-funding\" title=\"Ultimate Guide to Startup Funding for Your Business\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthink.com\/wp-content\/uploads\/Startup-Funding-Guide-Thumbnail.jpg\" target=\"_blank\" alt=\"Ultimate Guide to Startup Business Funding\" width=\"300\"\/>Ultimate Guide to Startup Business Funding<\/a><\/div>\n<div class=\"column\"><a href=\"\/vc-funding\" title=\"Ultimate Guide to Getting Venture Capital Funding\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthink.com\/wp-content\/uploads\/VC-Funding-Thumbnail.jpg\" target=\"_blank\" alt=\"Ultimate Guide to Getting VC Funding\" width=\"300\"\/>Ultimate Guide to Getting VC Funding<\/a><\/div>\n<div class=\"column\"><a href=\"\/pitch-deck\" title=\"How to Create an Investor Pitch Deck\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthink.com\/wp-content\/uploads\/How-to-Create-a-Pitch-Deck-for-Funding-Thumbnail.png\" target=\"_blank\" alt=\"How to Write an Investor Pitch Deck with Examples\" width=\"300\"\/>How to Write an Investor Pitch Deck with Examples<\/a><\/div>\n<div class=\"column\"><a href=\"https:\/\/special.growthink.com\/venture-capital-pitch-formula\/\" title=\"Growthink's Ultimate Venture Capital Pitch Formula\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthink.com\/wp-content\/uploads\/Venture-Capital-Formula-Thumbnail.png\" target=\"_blank\" alt=\"Growthink's Ultimate Venture Capital Pitch Template\" width=\"300\"\/>Growthink&#8217;s Ultimate Venture Capital Pitch Template<\/a><\/div>\n<div class=\"column\"><a href=\"\/content\/how-write-business-plan-raising-venture-capital\" title=\"How to Write a Venture Capital Business Plan\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthink.com\/wp-content\/uploads\/How-to-Write-Business-Plan-Thumbnail.jpg\" target=\"_blank\" alt=\"How to Write a Venture Capital Business Plan with Template\" width=\"300\"\/>How to Write a Venture Capital Business Plan with Template<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is an Elevator Pitch? An elevator pitch in business is a brief description of your business, which can be spoken in 30 to 60 seconds (about the same duration as a short elevator ride), that excites your audience and encourages them to want to learn more about your company. 6 Components of a Great [&hellip;]<\/p>\n","protected":false},"author":29277,"featured_media":15261,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"class_list":["post-13846","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write an Elevator Pitch for Your Business [Template &amp; Examples]<\/title>\n<meta name=\"description\" content=\"Develop a great elevator pitch for your business quickly and easily with several examples to inspire you and our free template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthink.com\/elevator-pitch\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write an Elevator Pitch forYour Business [Template &amp; 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