Traditionally, a marketing plan includes the four P\u2019s: Product, Price, Place, and Promotion. For a car rental business plan, your marketing plan should include the following:<\/p>\n
Product:<\/b> in the product section you should reiterate the type of car rental that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to leisure and business vehicle rentals, will you provide car sharing services?<\/p>\n
Price:<\/b> Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.<\/p>\n