{"id":15495,"date":"2021-03-15T17:23:28","date_gmt":"2021-03-15T17:23:28","guid":{"rendered":"https:\/\/www.growthink.com\/?page_id=15495"},"modified":"2025-07-31T20:05:42","modified_gmt":"2025-07-31T20:05:42","slug":"executive-summary","status":"publish","type":"page","link":"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/executive-summary","title":{"rendered":"Nonprofit Business Plan Executive Summary"},"content":{"rendered":"<h1 style=\"font-size: 35px;\">Nonprofit Executive Summary<\/h1>\n<p>Although it is normally written last, your executive summary provides an introduction to your entire business plan. The first page should describe your nonprofit\u2019s mission and purpose, summarize your market analysis that proves an identifiable need, and explain how your nonprofit will meet that need.<\/p>\n<p><center><\/p>\n<div class=\"promo\" style=\"margin-bottom: 15px;\"><span style=\"color: #008cba;\"><a href=\"https:\/\/businessplantemplate.growthink.com\/non-profit\/?utm_source=non-profit-business-plans&#038;utm_medium=growthink&#038;utm_campaign=seo\" target=\"_blank\" re=\"nofollow\">Quickly and easily complete your Non-Profit business plan with Growthink\u2019s Ultimate Non-Profit Business Plan Template and complete your plan and financial model in just hours.<\/div>\n<p><\/center><\/a><\/p>\n<p>With regards to your Mission Statement, this is particularly important for nonprofits. It helps to communicate your purpose, the community or group of people it benefits and how you will help them. Every action or decision you make in your nonprofit should further and relate to your mission statement.<\/p>\n<p>Because it\u2019s the first thing readers will review, take the time to make your Executive Summary compelling. Unlike a for-profit business which might earn readers financial returns, a nonprofit business needs to convince them to do the right thing in supporting the nonprofit; which is often a harder ask. So, as the typical nonprofit business plan format calls for the summary to come first, make sure it gets readers excited and compels them to delve into the subsequent sections.<\/p>\n<div><button class=\"btn-right\" onclick=\"window.location.href='\/businessplan\/help-center\/non-profit-business-plans';\">< Previous: Nonprofit Business Plan Home<\/button>             <button class=\"btn-right\" style=\"float: right;\" onclick=\"window.location.href='\/businessplan\/help-center\/non-profit-business-plans\/organization-overview';\">Next: Organization Overview ><\/button><\/div>\n<p><script src=\"https:\/\/code.jquery.com\/jquery-1.8.3.min.js\"><\/script><script>$(function(){  $('a').each(function() {    if ($(this).prop('href') == window.location.href) {      $(this).parent().addClass('current');    }  });});<\/script><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"aggregateRating\",\n  \"ratingValue\": \"4.9\",\n  \"bestRating\": \"5\",\n  \"worstRating\": \"1\",\n  \"reviewCount\": \"1127\",\n  \"itemReviewed\": {\n  \"@type\": \"Product\",\n  \"name\": \"Growthink's Ultimate Business Plan Template\",  \n  \"@id\": \"https:\/\/www.growthink.com\/#bpt\",\n  \"aggregateRating\": {\n    \"ratingValue\": \"4.9\",\n    \"bestRating\": \"5\",\n    \"worstRating\": \"1\",\n    \"reviewCount\": \"1127\"\n  }    \n  }\n  }\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nonprofit Executive Summary Although it is normally written last, your executive summary provides an introduction to your entire business plan. The first page should describe your nonprofit\u2019s mission and purpose, summarize your market analysis that proves an identifiable need, and explain how your nonprofit will meet that need. Quickly and easily complete your Non-Profit business [&hellip;]<\/p>\n","protected":false},"author":14885,"featured_media":0,"parent":9694,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"class_list":["post-15495","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nonprofit Business Plan Executive Summary - Growthink<\/title>\n<meta name=\"description\" content=\"Here&#039;s how to create the Executive Summary for your nonprofit business plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/executive-summary\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nonprofit Business Plan Executive Summary\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s how to create the Executive Summary for your nonprofit business plan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/executive-summary\" \/>\n<meta property=\"og:site_name\" content=\"Growthink\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T20:05:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/executive-summary#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/executive-summary\"},\"author\":{\"name\":\"Dave Lavinsky\",\"@id\":\"https:\/\/www.growthink.com\/#\/schema\/person\/6bb62b82052dfe5c384e6a31cb606812\"},\"headline\":\"Nonprofit Business Plan Executive Summary\",\"datePublished\":\"2021-03-15T17:23:28+00:00\",\"dateModified\":\"2025-07-31T20:05:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/executive-summary\"},\"wordCount\":217,\"publisher\":{\"@id\":\"https:\/\/www.growthink.com\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/executive-summary\",\"url\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/executive-summary\",\"name\":\"Nonprofit Business Plan Executive Summary - Growthink\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthink.com\/#website\"},\"datePublished\":\"2021-03-15T17:23:28+00:00\",\"dateModified\":\"2025-07-31T20:05:42+00:00\",\"description\":\"Here's how to create the Executive Summary for your nonprofit business plan.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/executive-summary#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/executive-summary\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/executive-summary#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Business Plan Resources\",\"item\":\"https:\/\/www.growthink.com\/businessplan\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Help Center\",\"item\":\"https:\/\/www.growthink.com\/businessplan\/help-center\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Non-Profit Business Plan Template &#038; 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