{"id":15506,"date":"2021-03-15T17:25:39","date_gmt":"2021-03-15T17:25:39","guid":{"rendered":"https:\/\/www.growthink.com\/?page_id=15506"},"modified":"2025-07-31T20:09:51","modified_gmt":"2025-07-31T20:09:51","slug":"customer-analysis","status":"publish","type":"page","link":"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/customer-analysis","title":{"rendered":"Nonprofit Business Plan Customer Analysis"},"content":{"rendered":"<h1 style=\"font-size: 35px;\">Nonprofit Customer Analysis<\/h1>\n<p>The customer analysis section of your plan must first identify the key customer segment your NPO serves. For example, do you serve underprivileged children? Or young mothers in crisis? Or neglected animals?<\/p>\n<p><center><\/p>\n<div class=\"promo\" style=\"margin-bottom: 15px;\"><span style=\"color: #008cba;\"><a href=\"https:\/\/businessplantemplate.growthink.com\/non-profit\/?utm_source=non-profit-business-plans&#038;utm_medium=growthink&#038;utm_campaign=seo\" target=\"_blank\" re=\"nofollow\">Quickly and easily complete your Non-Profit business plan with Growthink\u2019s Ultimate Non-Profit Business Plan Template and complete your plan and financial model in just hours.<\/div>\n<p><\/center><\/a><\/p>\n<p>Whoever you serve, identify them and then provide details on them. How many of them are there in the geographic region you plan to serve? What are their needs? Is anyone currently satisfying these needs, and if so, what are they doing well and where are they lacking.<\/p>\n<div>\n    <button class=\"btn-right\" onclick=\"window.location.href='\/businessplan\/help-center\/non-profit-business-plans\/industry-analysis';\">< Previous: Industry Analysis<\/button>             <button class=\"btn-right\" style=\"float: right;\" onclick=\"window.location.href='\/businessplan\/help-center\/non-profit-business-plans\/marketing-plan';\">Next: Marketing Plan ><\/button>\n<\/div>\n<p><script src=\"https:\/\/code.jquery.com\/jquery-1.8.3.min.js\"><\/script><script>$(function(){  $('a').each(function() {    if ($(this).prop('href') == window.location.href) {      $(this).parent().addClass('current');    }  });});<\/script><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"aggregateRating\",\n  \"ratingValue\": \"4.9\",\n  \"bestRating\": \"5\",\n  \"worstRating\": \"1\",\n  \"reviewCount\": \"1127\",\n  \"itemReviewed\": {\n  \"@type\": \"Product\",\n  \"name\": \"Growthink's Ultimate Business Plan Template\",  \n  \"@id\": \"https:\/\/www.growthink.com\/#bpt\",\n  \"aggregateRating\": {\n    \"ratingValue\": \"4.9\",\n    \"bestRating\": \"5\",\n    \"worstRating\": \"1\",\n    \"reviewCount\": \"1127\"\n  }    \n  }\n  }\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nonprofit Customer Analysis The customer analysis section of your plan must first identify the key customer segment your NPO serves. For example, do you serve underprivileged children? Or young mothers in crisis? Or neglected animals? Quickly and easily complete your Non-Profit business plan with Growthink\u2019s Ultimate Non-Profit Business Plan Template and complete your plan and [&hellip;]<\/p>\n","protected":false},"author":14885,"featured_media":0,"parent":9694,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"class_list":["post-15506","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nonprofit Business Plan Customer Analysis - Growthink<\/title>\n<meta name=\"description\" content=\"Here&#039;s how to create the Customer Analysis section for your nonprofit business plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/customer-analysis\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nonprofit Business Plan Customer Analysis\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s how to create the Customer Analysis section for your nonprofit business plan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/customer-analysis\" \/>\n<meta property=\"og:site_name\" content=\"Growthink\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T20:09:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/customer-analysis#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/customer-analysis\"},\"author\":{\"name\":\"Dave Lavinsky\",\"@id\":\"https:\/\/www.growthink.com\/#\/schema\/person\/6bb62b82052dfe5c384e6a31cb606812\"},\"headline\":\"Nonprofit Business Plan Customer Analysis\",\"datePublished\":\"2021-03-15T17:25:39+00:00\",\"dateModified\":\"2025-07-31T20:09:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/customer-analysis\"},\"wordCount\":120,\"publisher\":{\"@id\":\"https:\/\/www.growthink.com\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/customer-analysis\",\"url\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/customer-analysis\",\"name\":\"Nonprofit Business Plan Customer Analysis - Growthink\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthink.com\/#website\"},\"datePublished\":\"2021-03-15T17:25:39+00:00\",\"dateModified\":\"2025-07-31T20:09:51+00:00\",\"description\":\"Here's how to create the Customer Analysis section for your nonprofit business plan.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/customer-analysis#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/customer-analysis\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/customer-analysis#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Business Plan Resources\",\"item\":\"https:\/\/www.growthink.com\/businessplan\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Help Center\",\"item\":\"https:\/\/www.growthink.com\/businessplan\/help-center\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Non-Profit Business Plan Template &#038; 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