{"id":15507,"date":"2021-03-15T17:26:00","date_gmt":"2021-03-15T17:26:00","guid":{"rendered":"https:\/\/www.growthink.com\/?page_id=15507"},"modified":"2025-07-31T20:10:51","modified_gmt":"2025-07-31T20:10:51","slug":"marketing-plan","status":"publish","type":"page","link":"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/marketing-plan","title":{"rendered":"Nonprofit Business Plan Marketing Plan"},"content":{"rendered":"<h1 style=\"font-size: 35px;\">Nonprofit Marketing Plan<\/h1>\n<p>A nonprofit must have a strong marketing plan in order to reach its targeted customers. Base your marketing plan on the four P\u2019s: Product, Price, Place, and Promotion. Your Product section includes every item, service, or program you provide. Price details the costs of everything you sell. Place is your physical location, web presence, and\/or third-party distribution channels. Promotion is how you will get people to buy your products and services and donate to your cause.<\/p>\n<p><center><\/p>\n<div class=\"promo\" style=\"margin-bottom: 15px;\"><span style=\"color: #008cba;\"><a href=\"https:\/\/businessplantemplate.growthink.com\/non-profit\/?utm_source=non-profit-business-plans&#038;utm_medium=growthink&#038;utm_campaign=seo\" target=\"_blank\" re=\"nofollow\">Quickly and easily complete your Non-Profit business plan with Growthink\u2019s Ultimate Non-Profit Business Plan Template and complete your plan and financial model in just hours.<\/div>\n<p><\/center><\/a><\/p>\n<p>With regards to promotions, document the promotional tactics you will use such as the following:<\/p>\n<ul>\n<li>distributing flyers<\/li>\n<li>email marketing<\/li>\n<li>advertising in print and online (specifying specific media outlets you will use)<\/li>\n<li>social media posting<\/li>\n<li>email marketing<\/li>\n<li>building, managing and promoting your website<\/li>\n<li>partnerships with other organizations<\/li>\n<li>hosting community events<\/li>\n<\/ul>\n<p><center><\/p>\n<div class=\"relatedpost\" style=\"margin-bottom: 15px; width:fit-content;\"><b>RELATED ARTICLE: <\/b> <a href=\"https:\/\/www.growthink.com\/businessplan\/help-center\/how-to-write-a-marketing-plan-for-your-nonprofit-organization\">How To Write a Nonprofit Marketing Plan + Template<\/a><\/br><\/div>\n<p><\/center><\/p>\n<div>\n    <button class=\"btn-right\" onclick=\"window.location.href='\/businessplan\/help-center\/non-profit-business-plans\/customer-analysis';\">< Previous: Customer Analysis<\/button>             <button class=\"btn-right\" style=\"float: right;\" onclick=\"window.location.href='\/businessplan\/help-center\/non-profit-business-plans\/operations-plan';\">Next: Operations Plan ><\/button>\n<\/div>\n<p><script src=\"https:\/\/code.jquery.com\/jquery-1.8.3.min.js\"><\/script><script>$(function(){  $('a').each(function() {    if ($(this).prop('href') == window.location.href) {      $(this).parent().addClass('current');    }  });});<\/script><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"aggregateRating\",\n  \"ratingValue\": \"4.9\",\n  \"bestRating\": \"5\",\n  \"worstRating\": \"1\",\n  \"reviewCount\": \"1127\",\n  \"itemReviewed\": {\n  \"@type\": \"Product\",\n  \"name\": \"Growthink's Ultimate Business Plan Template\",  \n  \"@id\": \"https:\/\/www.growthink.com\/#bpt\",\n  \"aggregateRating\": {\n    \"ratingValue\": \"4.9\",\n    \"bestRating\": \"5\",\n    \"worstRating\": \"1\",\n    \"reviewCount\": \"1127\"\n  }    \n  }\n  }\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nonprofit Marketing Plan A nonprofit must have a strong marketing plan in order to reach its targeted customers. Base your marketing plan on the four P\u2019s: Product, Price, Place, and Promotion. Your Product section includes every item, service, or program you provide. Price details the costs of everything you sell. Place is your physical location, [&hellip;]<\/p>\n","protected":false},"author":14885,"featured_media":0,"parent":9694,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"class_list":["post-15507","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nonprofit Business Plan Marketing Plan - Growthink<\/title>\n<meta name=\"description\" content=\"Here&#039;s how to create the Marketing Plan for your nonprofit business plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/marketing-plan\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nonprofit Business Plan Marketing Plan\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s how to create the Marketing Plan for your nonprofit business plan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/marketing-plan\" \/>\n<meta property=\"og:site_name\" content=\"Growthink\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T20:10:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/marketing-plan#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/marketing-plan\"},\"author\":{\"name\":\"Dave Lavinsky\",\"@id\":\"https:\/\/www.growthink.com\/#\/schema\/person\/6bb62b82052dfe5c384e6a31cb606812\"},\"headline\":\"Nonprofit Business Plan Marketing Plan\",\"datePublished\":\"2021-03-15T17:26:00+00:00\",\"dateModified\":\"2025-07-31T20:10:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/marketing-plan\"},\"wordCount\":177,\"publisher\":{\"@id\":\"https:\/\/www.growthink.com\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/marketing-plan\",\"url\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/marketing-plan\",\"name\":\"Nonprofit Business Plan Marketing Plan - Growthink\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthink.com\/#website\"},\"datePublished\":\"2021-03-15T17:26:00+00:00\",\"dateModified\":\"2025-07-31T20:10:51+00:00\",\"description\":\"Here's how to create the Marketing Plan for your nonprofit business plan.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/marketing-plan#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/marketing-plan\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.growthink.com\/businessplan\/help-center\/non-profit-business-plans\/marketing-plan#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Business Plan Resources\",\"item\":\"https:\/\/www.growthink.com\/businessplan\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Help Center\",\"item\":\"https:\/\/www.growthink.com\/businessplan\/help-center\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Non-Profit Business Plan Template &#038; 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