Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.<\/p>\n
Direct competitors are other car washes.<\/p>\n
Indirect competitors are other options that customers have to purchase from (or not purchase from in the case of performing car washes themselves) you that aren\u2019t direct competitors. This includes products consumers can buy locally to do their own car washes and detailing.<\/p>\n
With regards to direct competition, you want to detail the other car washes with which you compete. Most likely, your direct competitors will be car washes located very close to your location.<\/p>\n
For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors\u2019 businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:<\/p>\n