Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.<\/p>\n
Direct competitors are other trucking businesses.<\/p>\n
Indirect competitors are other options that customers have to purchase from you that aren\u2019t direct competitors. This includes hauling products\/freight themselves or in other segments within the trucking industry.<\/p>\n
With regards to direct competition, you want to detail the other trucking businesses with which you compete. For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors\u2019 businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:<\/p>\n