Traditionally, a marketing plan includes the four P\u2019s: Product, Price, Place, and Promotion. For a Massage Therapy Business Plan<\/a>, your marketing plan should include the following:<\/p>\n Product<\/strong>: in the product section you should reiterate the type of massage therapy that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to massage services, will you provide loyalty discounts, other spa services and\/or products?<\/p>\n Price<\/strong>: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.<\/p>\n