{"id":1912,"date":"2020-09-17T05:06:00","date_gmt":"2020-09-17T05:06:00","guid":{"rendered":"https:\/\/www.growthink.com\/content\/whats-your-high-concept-pitch\/"},"modified":"2025-09-24T12:44:00","modified_gmt":"2025-09-24T12:44:00","slug":"whats-your-high-concept-pitch","status":"publish","type":"post","link":"https:\/\/www.growthink.com\/content\/whats-your-high-concept-pitch","title":{"rendered":"What&#8217;s Your High Concept Pitch?"},"content":{"rendered":"<p>Here&#8217;s a great concept I originally learned from Babak Nivi, an entrepreneur and investor who also runs the website VentureHacks.com.<\/p>\n<p>It&#8217;s called the &#8220;High Concept Pitch,&#8221; and this concept is critical to both your capital raising and marketing efforts.<\/p>\n<h2><b>What is a High-Level Concept?<\/b><\/h2>\n<p>A High-Level Concept is a <b>single-sentence pitch<\/b> that gives a concise and compelling presentation of an idea, project, or product, designed to capture the attention and interest of stakeholders. <\/p>\n<p>Hollywood has used and perfected the art of the high concept pitch. For instance, the movie Aliens was promoted as &#8220;Jaws in space!&#8221; And some smart emerging companies have also used high concept pitches.<\/p>\n<p>For example, Dogster promotes itself as &#8220;Friendster for dogs&#8221; while Bookswim describes itself as &#8220;Netflix for books.&#8221;<\/p>\n<p>So, why are high concept pitches so critical?<\/p>\n<p>First, they allow others (consumers, investors and the media) to instantly understand what your company does. For example, if you know what Netflix does (DVD rentals via the mail), you can instantly understand that Bookswim offers book rentals via the mail.<\/p>\n<p>As a result, the high concept pitch is the perfect tool for consumers and fans who are spreading the word about your company. <a href=\"https:\/\/www.growthink.com\/pitch-deck\">Investors use the pitch<\/a> when they tell their partners about your company. And the press uses the pitch when they cover your company (which also allows their readers to quickly understand your company).<\/p>\n<p>Secondly, a high concept pitch offers some proof to potential investors that the business model makes sense. For example, an investor might think, &#8220;well Netflix has been really successful, so the Netflix <a href=\"https:\/\/www.growthink.com\/businessplan\/help-center\/business-model-vs-business-plan\">business model<\/a> works; so applying that same model to books also makes intuitive sense and should be successful.<\/p>\n<p><strong>So what&#8217;s your high concept pitch?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div class=\"grayback\">\n<p class=\"bnr-hd\" style=\"text-align: center;\">Raise Funding Quickly &amp; Easily<\/p>\n<p style=\"text-align: center;\">If you\u2019re struggling to raise money, it\u2019s probably because your funding strategy is broken.<\/p>\n<p><center><b><u><a href=\"https:\/\/special.growthink.com\/truth-about-funding\/?utm_source=whats-your-high-concept-pitch&amp;utm_medium=NA&amp;utm_campaign=seo\" target=\"_blank\" rel=\"noopener noreferrer\">Here\u2019s how to do it right<\/a><\/u><\/b><\/center>&nbsp;<\/p>\n<p><center><a href=\"https:\/\/special.growthink.com\/truth-about-funding\/?utm_source=whats-your-high-concept-pitch&amp;utm_medium=NA&amp;utm_campaign=seo\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/special.growthink.com\/wp-content\/uploads\/2018\/12\/FundingPyramidFormulaBanner.png\" alt=\"Growthink Funding Pyramid Formula\"\/><\/a><\/center><\/p>\n<p style=\"text-align: center;\">As I explain when you click, the key is to start at the bottom and work your way up the Funding Pyramid.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/special.growthink.com\/truth-about-funding\/?utm_source=whats-your-high-concept-pitch&amp;utm_medium=NA&amp;utm_campaign=seo\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to learn how to do it yourself<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a great concept I originally learned from Babak Nivi, an entrepreneur and investor who also runs the website VentureHacks.com. It&#8217;s called the &#8220;High Concept Pitch,&#8221; and this concept is critical to both your capital raising and marketing efforts. What is a High-Level Concept? A High-Level Concept is a single-sentence pitch that gives a concise [&hellip;]<\/p>\n","protected":false},"author":14885,"featured_media":15372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[12549],"tags":[],"class_list":["post-1912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s Your High Level Concept Pitch? - Growthink<\/title>\n<meta name=\"description\" content=\"A high-Level Concept Pitch is a single sentence pitch that gives concise and compelling presentation of an idea, project, or product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthink.com\/content\/whats-your-high-concept-pitch\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s Your High Concept Pitch?\" \/>\n<meta property=\"og:description\" content=\"A high-Level Concept Pitch is a single sentence pitch that gives concise and compelling presentation of an idea, project, or product.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.growthink.com\/content\/whats-your-high-concept-pitch\" \/>\n<meta property=\"og:site_name\" content=\"Growthink\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dave.lavinskyofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-17T05:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T12:44:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.growthink.com\/wp-content\/uploads\/Whats-Your-High-Concept-Pitch-1.png?_t=1758717842\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"438\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dave Lavinsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Lavinsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.growthink.com\/content\/whats-your-high-concept-pitch#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthink.com\/content\/whats-your-high-concept-pitch\"},\"author\":{\"name\":\"Dave Lavinsky\",\"@id\":\"https:\/\/www.growthink.com\/#\/schema\/person\/6bb62b82052dfe5c384e6a31cb606812\"},\"headline\":\"What&#8217;s Your High Concept Pitch?\",\"datePublished\":\"2020-09-17T05:06:00+00:00\",\"dateModified\":\"2025-09-24T12:44:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.growthink.com\/content\/whats-your-high-concept-pitch\"},\"wordCount\":356,\"publisher\":{\"@id\":\"https:\/\/www.growthink.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.growthink.com\/content\/whats-your-high-concept-pitch#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.growthink.com\/wp-content\/uploads\/Whats-Your-High-Concept-Pitch-1.png\",\"articleSection\":[\"Entrepreneurship\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.growthink.com\/content\/whats-your-high-concept-pitch\",\"url\":\"https:\/\/www.growthink.com\/content\/whats-your-high-concept-pitch\",\"name\":\"What's Your High Level Concept Pitch? 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