{"id":30517,"date":"2025-03-21T21:00:49","date_gmt":"2025-03-21T21:00:49","guid":{"rendered":"https:\/\/www.growthink.com\/?p=30517"},"modified":"2025-09-26T09:08:19","modified_gmt":"2025-09-26T09:08:19","slug":"what-makes-a-good-investment","status":"publish","type":"post","link":"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment","title":{"rendered":"What Makes a Good Investment?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30517\" class=\"elementor elementor-30517\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2298a e-flex e-con-boxed e-con e-parent\" data-id=\"7b2298a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2709deb elementor-widget elementor-widget-text-editor\" data-id=\"2709deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this episode, we sit down with Geoff Sokol, Wealth Advisor at GT Registered Investment Advisory, to discuss what makes a good investment. We break down key factors like risk tolerance, control, diversification, and how business owners should think about investing their capital. If you&#8217;re wondering how to identify a bad investment, whether locking up your money in a fund is a smart move, or how to balance risk and reward in your portfolio, this conversation is for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea6d956 e-flex e-con-boxed e-con e-parent\" data-id=\"ea6d956\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0bbfcf elementor-widget elementor-widget-video\" data-id=\"b0bbfcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/jgb_k6I7fWs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this episode, we sit down with Geoff Sokol, Wealth Advisor at GT Registered Investment Advisory, to discuss what makes a good investment. We break down key factors like risk tolerance, control, diversification, and how business owners should think about investing their capital. If you&#8217;re wondering how to identify a bad investment, whether locking up [&hellip;]<\/p>\n","protected":false},"author":29266,"featured_media":30518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-30517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Makes a Good Investment? - Growthink<\/title>\n<meta name=\"description\" content=\"The article from Growthink discusses key factors in evaluating investments, including risk tolerance, control, diversification, and capital allocation strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes a Good Investment?\" \/>\n<meta property=\"og:description\" content=\"The article from Growthink discusses key factors in evaluating investments, including risk tolerance, control, diversification, and capital allocation strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment\" \/>\n<meta property=\"og:site_name\" content=\"Growthink\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.entrepreneur.com\/author\/jay-turo\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-21T21:00:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-26T09:08:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.growthink.com\/wp-content\/uploads\/What-Makes-a-Good-Investment.webp?_t=1758877701\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jay Turo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jay Turo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment\"},\"author\":{\"name\":\"Jay Turo\",\"@id\":\"https:\/\/www.growthink.com\/#\/schema\/person\/aa92b627571c277bb74cc60a14081273\"},\"headline\":\"What Makes a Good Investment?\",\"datePublished\":\"2025-03-21T21:00:49+00:00\",\"dateModified\":\"2025-09-26T09:08:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment\"},\"wordCount\":92,\"publisher\":{\"@id\":\"https:\/\/www.growthink.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.growthink.com\/wp-content\/uploads\/What-Makes-a-Good-Investment.webp\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment\",\"url\":\"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment\",\"name\":\"What Makes a Good Investment? - Growthink\",\"isPartOf\":{\"@id\":\"https:\/\/www.growthink.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.growthink.com\/wp-content\/uploads\/What-Makes-a-Good-Investment.webp\",\"datePublished\":\"2025-03-21T21:00:49+00:00\",\"dateModified\":\"2025-09-26T09:08:19+00:00\",\"description\":\"The article from Growthink discusses key factors in evaluating investments, including risk tolerance, control, diversification, and capital allocation strategies.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment#primaryimage\",\"url\":\"https:\/\/www.growthink.com\/wp-content\/uploads\/What-Makes-a-Good-Investment.webp\",\"contentUrl\":\"https:\/\/www.growthink.com\/wp-content\/uploads\/What-Makes-a-Good-Investment.webp\",\"width\":1280,\"height\":720,\"caption\":\"What Makes a Good Investment?\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.growthink.com\/#website\",\"url\":\"https:\/\/www.growthink.com\/\",\"name\":\"Growthink\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.growthink.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.growthink.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.growthink.com\/#organization\",\"name\":\"Growthink\",\"url\":\"https:\/\/www.growthink.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.growthink.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.growthink.com\/wp-content\/uploads\/cropped-cropped-growthink_logo-1.png\",\"contentUrl\":\"https:\/\/www.growthink.com\/wp-content\/uploads\/cropped-cropped-growthink_logo-1.png\",\"width\":214,\"height\":61,\"caption\":\"Growthink\"},\"image\":{\"@id\":\"https:\/\/www.growthink.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.growthink.com\/#\/schema\/person\/aa92b627571c277bb74cc60a14081273\",\"name\":\"Jay Turo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.growthink.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.growthink.com\/wp-content\/uploads\/JayTuro1-150x150.jpg\",\"contentUrl\":\"https:\/\/www.growthink.com\/wp-content\/uploads\/JayTuro1-150x150.jpg\",\"caption\":\"Jay Turo\"},\"description\":\"Jay has over 25 years of experience in starting, building, advising and investing in high growth firms. His advisory work spans industries and market sectors, with company clients including Accelerant, Caine &amp; Weiner, C8 Medisensors, Dakim, DCIP, Free Conference, Fresh Games, Green Medical, Innoflight, Integreon, L3D3, Mahar Tool, Margartiaville Apparel, M3 Medical, Mobeze, MyPublicInfo, Nolatek, Ometric, Pocketsonics, Park Group PlC, Precision Time, Raise Capital, Recoup IT, Research Scientists, Sandel Medical, Shimmick Construction, Skyplex Entertainment Group,Spring Medical, Storied Media , Sunglass Hut, Telverse, Thrombovision, XCOM Wireless, and Xorbent, among many others.Jay has also advised a wide array of corporate clients seeking to inject entrepreneurship and innovation into their organizations, including Deutsche Bank, McKesson, Infospace, Samsung, Porsche, &amp; Paramount Pictures.\",\"sameAs\":[\"https:\/\/twitter.com\/jayturo\",\"https:\/\/www.entrepreneur.com\/author\/jay-turo\",\"https:\/\/www.crunchbase.com\/person\/jay-turo\",\"https:\/\/www.linkedin.com\/in\/jayturo\/\"],\"gender\":\"Male\",\"knowsAbout\":[\"Business Plans\",\"Business Consulting\",\"Capital Raising\",\"New Venture Development\",\"Investment Banking\",\"Regulatory Compliance\"],\"jobTitle\":\"Co-Founder & CEO of Growthink\",\"worksFor\":\"Growthink\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Makes a Good Investment? - Growthink","description":"The article from Growthink discusses key factors in evaluating investments, including risk tolerance, control, diversification, and capital allocation strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment","og_locale":"en_US","og_type":"article","og_title":"What Makes a Good Investment?","og_description":"The article from Growthink discusses key factors in evaluating investments, including risk tolerance, control, diversification, and capital allocation strategies.","og_url":"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment","og_site_name":"Growthink","article_author":"https:\/\/www.entrepreneur.com\/author\/jay-turo","article_published_time":"2025-03-21T21:00:49+00:00","article_modified_time":"2025-09-26T09:08:19+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.growthink.com\/wp-content\/uploads\/What-Makes-a-Good-Investment.webp?_t=1758877701","type":"image\/webp"}],"author":"Jay Turo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jay Turo","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment#article","isPartOf":{"@id":"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment"},"author":{"name":"Jay Turo","@id":"https:\/\/www.growthink.com\/#\/schema\/person\/aa92b627571c277bb74cc60a14081273"},"headline":"What Makes a Good Investment?","datePublished":"2025-03-21T21:00:49+00:00","dateModified":"2025-09-26T09:08:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment"},"wordCount":92,"publisher":{"@id":"https:\/\/www.growthink.com\/#organization"},"image":{"@id":"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment#primaryimage"},"thumbnailUrl":"https:\/\/www.growthink.com\/wp-content\/uploads\/What-Makes-a-Good-Investment.webp","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment","url":"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment","name":"What Makes a Good Investment? - Growthink","isPartOf":{"@id":"https:\/\/www.growthink.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment#primaryimage"},"image":{"@id":"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment#primaryimage"},"thumbnailUrl":"https:\/\/www.growthink.com\/wp-content\/uploads\/What-Makes-a-Good-Investment.webp","datePublished":"2025-03-21T21:00:49+00:00","dateModified":"2025-09-26T09:08:19+00:00","description":"The article from Growthink discusses key factors in evaluating investments, including risk tolerance, control, diversification, and capital allocation strategies.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.growthink.com\/content\/what-makes-a-good-investment"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.growthink.com\/content\/what-makes-a-good-investment#primaryimage","url":"https:\/\/www.growthink.com\/wp-content\/uploads\/What-Makes-a-Good-Investment.webp","contentUrl":"https:\/\/www.growthink.com\/wp-content\/uploads\/What-Makes-a-Good-Investment.webp","width":1280,"height":720,"caption":"What Makes a Good Investment?"},{"@type":"WebSite","@id":"https:\/\/www.growthink.com\/#website","url":"https:\/\/www.growthink.com\/","name":"Growthink","description":"","publisher":{"@id":"https:\/\/www.growthink.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.growthink.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.growthink.com\/#organization","name":"Growthink","url":"https:\/\/www.growthink.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.growthink.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.growthink.com\/wp-content\/uploads\/cropped-cropped-growthink_logo-1.png","contentUrl":"https:\/\/www.growthink.com\/wp-content\/uploads\/cropped-cropped-growthink_logo-1.png","width":214,"height":61,"caption":"Growthink"},"image":{"@id":"https:\/\/www.growthink.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.growthink.com\/#\/schema\/person\/aa92b627571c277bb74cc60a14081273","name":"Jay Turo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.growthink.com\/#\/schema\/person\/image\/","url":"https:\/\/www.growthink.com\/wp-content\/uploads\/JayTuro1-150x150.jpg","contentUrl":"https:\/\/www.growthink.com\/wp-content\/uploads\/JayTuro1-150x150.jpg","caption":"Jay Turo"},"description":"Jay has over 25 years of experience in starting, building, advising and investing in high growth firms. His advisory work spans industries and market sectors, with company clients including Accelerant, Caine &amp; Weiner, C8 Medisensors, Dakim, DCIP, Free Conference, Fresh Games, Green Medical, Innoflight, Integreon, L3D3, Mahar Tool, Margartiaville Apparel, M3 Medical, Mobeze, MyPublicInfo, Nolatek, Ometric, Pocketsonics, Park Group PlC, Precision Time, Raise Capital, Recoup IT, Research Scientists, Sandel Medical, Shimmick Construction, Skyplex Entertainment Group,Spring Medical, Storied Media , Sunglass Hut, Telverse, Thrombovision, XCOM Wireless, and Xorbent, among many others.Jay has also advised a wide array of corporate clients seeking to inject entrepreneurship and innovation into their organizations, including Deutsche Bank, McKesson, Infospace, Samsung, Porsche, &amp; Paramount Pictures.","sameAs":["https:\/\/twitter.com\/jayturo","https:\/\/www.entrepreneur.com\/author\/jay-turo","https:\/\/www.crunchbase.com\/person\/jay-turo","https:\/\/www.linkedin.com\/in\/jayturo\/"],"gender":"Male","knowsAbout":["Business Plans","Business Consulting","Capital Raising","New Venture Development","Investment Banking","Regulatory Compliance"],"jobTitle":"Co-Founder & CEO of Growthink","worksFor":"Growthink"}]}},"modified_by":"Dave Lavinsky","_links":{"self":[{"href":"https:\/\/www.growthink.com\/wp-json\/wp\/v2\/posts\/30517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthink.com\/wp-json\/wp\/v2\/users\/29266"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthink.com\/wp-json\/wp\/v2\/comments?post=30517"}],"version-history":[{"count":5,"href":"https:\/\/www.growthink.com\/wp-json\/wp\/v2\/posts\/30517\/revisions"}],"predecessor-version":[{"id":35065,"href":"https:\/\/www.growthink.com\/wp-json\/wp\/v2\/posts\/30517\/revisions\/35065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthink.com\/wp-json\/wp\/v2\/media\/30518"}],"wp:attachment":[{"href":"https:\/\/www.growthink.com\/wp-json\/wp\/v2\/media?parent=30517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthink.com\/wp-json\/wp\/v2\/categories?post=30517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthink.com\/wp-json\/wp\/v2\/tags?post=30517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}