{"id":3469,"date":"2020-09-23T05:00:00","date_gmt":"2020-09-23T05:00:00","guid":{"rendered":"https:\/\/www.growthink.com\/content\/two-most-important-quotes-business\/"},"modified":"2026-02-24T17:55:03","modified_gmt":"2026-02-24T17:55:03","slug":"two-most-important-quotes-business","status":"publish","type":"post","link":"https:\/\/www.growthink.com\/content\/two-most-important-quotes-business","title":{"rendered":"The Two Most Important Quotes In Business"},"content":{"rendered":"<style>\nul>li {\n        padding-bottom: 20px;\n    }\nol>li {\n        padding-bottom: 20px;\n    }\n<\/style>\n<h2>You Can\u2019t Manage What You Can\u2019t Measure<\/h2>\n<p>Peter Drucker&#8217;s statement, <b>\u201cYou can\u2019t manage what you can\u2019t measure,\u201d<\/b> is a powerful and frequently cited principle in business management. It emphasizes the importance of quantifiable metrics in managing and improving business processes or any organizational function. Measuring outcomes is key to evaluating strategies and actions effectively.<\/p>\n<p>Peter Drucker is often quoted as saying, &#8220;You can&#8217;t manage what you can&#8217;t measure.&#8221; <\/p>\n<p>If you don\u2019t know Peter Drucker, you should: he\u2019s known as the man who invented modern business management. He wrote 39 books on the subject and is widely regarded as the greatest management thinker of all time.\u00a0<\/p>\n<h2>Peter Drucker is credited with 2 of the most Important Quotes in Business Management.<\/h2>\n<h3>1. \u201cIf you can\u2019t measure it you can\u2019t improve it.\u201d<\/h3>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-19241 size-medium\" src=\"https:\/\/www.growthink.com\/wp-content\/uploads\/If-you-cant-measure-it-you-cant-improve-it-300x300.jpg\" alt=\"if you can\u2019t measure it you can\u2019t improve it\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.growthink.com\/wp-content\/uploads\/If-you-cant-measure-it-you-cant-improve-it-300x300.jpg 300w, https:\/\/www.growthink.com\/wp-content\/uploads\/If-you-cant-measure-it-you-cant-improve-it-1024x1024.jpg 1024w, https:\/\/www.growthink.com\/wp-content\/uploads\/If-you-cant-measure-it-you-cant-improve-it-150x150.jpg 150w, https:\/\/www.growthink.com\/wp-content\/uploads\/If-you-cant-measure-it-you-cant-improve-it-768x768.jpg 768w, https:\/\/www.growthink.com\/wp-content\/uploads\/If-you-cant-measure-it-you-cant-improve-it.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4 style=\"text-align: center;\"><i><strong>\u201cIf you can\u2019t measure it you can\u2019t improve it.\u201d<\/strong><\/i><\/h4>\n<p>When you think about this quote, it should immediately become apparent how true it is. Because, if you can\u2019t measure something, and define the measurable goals to establish the desired outcome, you can\u2019t possibly get better at it. For example, it\u2019s nearly impossible to lose weight without stepping on a scale once in a while to measure your results \u2013 if you don\u2019t, you have no idea if you are succeeding or not.<\/p>\n<p>Or it\u2019s like trying to improve your golf game, but never keeping score, so you don\u2019t know if you\u2019re actually getting better or not. Makes sense, right?<\/p>\n<p>(This is why we always want companies to develop a strong and <a href=\"https:\/\/www.growthink.com\/products\/business-plan-template\">simple business plan template<\/a> and follow it!)<\/p>\n<p>Now, in business, Drucker\u2019s quote is particularly true. If you can\u2019t measure every part of your business, you can\u2019t make data-driven decisions to manage or grow it.<\/p>\n<p>For example:<\/p>\n<ul>\n<li aria-level=\"1\">Do you know the number of new website visitors you received in the last 30 days?<\/li>\n<li aria-level=\"1\">And do you know what percentage of them turned into new paying patrons?<\/li>\n<li aria-level=\"1\">And do you know how the level of satisfaction among your patrons has fluctuated over time?<\/li>\n<li aria-level=\"1\">And do you know the average lifetime customer value?<\/li>\n<li aria-level=\"1\">Do you know how clients are rating your company\u2019s services (FYI, here are our <a href=\"https:\/\/www.growthink.com\/reviews\">Growthink Reviews<\/a>)<\/li>\n<\/ul>\n<p>There are nearly 50 questions such as these that measure each aspect of your company.<\/p>\n<p>And if you don\u2019t know the answers, if you can\u2019t measure them, then you can\u2019t possibly manage or improve them.<\/p>\n<p>And that\u2019s why your sales are too low, profits are too low, employee performance isn\u2019t high enough, and you need to work too hard and can\u2019t take enough time off.\u00a0<\/p>\n<h3>2. \u201cManagement is doing things right; leadership is doing the right things.\u201d<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-19242 size-medium\" src=\"https:\/\/www.growthink.com\/wp-content\/uploads\/Management-is-doing-things-right-leadership-is-doing-the-right-things-300x300.jpg\" alt=\"leadership is doing the things right\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.growthink.com\/wp-content\/uploads\/Management-is-doing-things-right-leadership-is-doing-the-right-things-300x300.jpg 300w, https:\/\/www.growthink.com\/wp-content\/uploads\/Management-is-doing-things-right-leadership-is-doing-the-right-things-1024x1024.jpg 1024w, https:\/\/www.growthink.com\/wp-content\/uploads\/Management-is-doing-things-right-leadership-is-doing-the-right-things-150x150.jpg 150w, https:\/\/www.growthink.com\/wp-content\/uploads\/Management-is-doing-things-right-leadership-is-doing-the-right-things-768x768.jpg 768w, https:\/\/www.growthink.com\/wp-content\/uploads\/Management-is-doing-things-right-leadership-is-doing-the-right-things.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4 style=\"text-align: center;\"><i><strong>\u201cManagement is doing things right; leadership is doing the right things.\u201d<\/strong><\/i><\/h4>\n<p>Let\u2019s start with the first piece of this critical quote. \u201cManagement is doing things right.\u201d Well, as we learned from the first quote in this article, you can\u2019t manage and you can\u2019t do things right in your company if you\u2019re not measuring it. So that\u2019s not happening and it\u2019s hurting your business.<\/p>\n<p>And now the second piece: \u201cleadership is doing the right things.\u201d So, my question for you is this: are you doing things right in your business? Now before you answer this, let me ask you this: do you know exactly what you should be doing, every single day, to generate the most value from your time?<\/p>\n<p>For example:<\/p>\n<ul>\n<li aria-level=\"1\">Do you know when you should focus on improving your website?<\/li>\n<li aria-level=\"1\">Do you know when you need to spend time on improving customer satisfaction?<\/li>\n<li aria-level=\"1\">Do you know how much attention you need to give to securing new clients?<\/li>\n<li aria-level=\"1\">And do you know when you should refocus your time on better training your team?<\/li>\n<\/ul>\n<p>Unfortunately, most entrepreneurs and owners don\u2019t. Or their companies would be much more successful than they currently are.<\/p>\n<p>I give you these two Peter Drucker business intelligence quotes along with their interpretation to help you figure out the answer to the question, \u201cWhat is the #1 mistake you are making?\u201d<\/p>\n<p>Which for most entrepreneurs and business owners is this:\u00a0<\/p>\n<h3 style=\"text-align: center;\"><i><strong>You\u2019re running your business blind!<\/strong><\/i><\/h3>\n<p>You\u2019re not measuring your performance, so you can\u2019t improve. And worse yet, you don\u2019t really know what you should even be focusing on. (In becoming a Growthink <a href=\"https:\/\/www.growthink.com\/business-plan\">business plan consultant<\/a>, we train new team members to really help our clients zero in on the areas in which they need to concentrate.)<\/p>\n<p>It\u2019s like running around in a maze, and you haven\u2019t kept track of where you\u2019ve been, and you\u2019re not sure what to do to get out.<\/p>\n<p>But don\u2019t take it personally, virtually all entrepreneurs and owners operate like this. And that\u2019s why business failure statistics are so terrible. As you might know, according to Dun &amp; Bradstreet, 91% of businesses fail within 10 years. And according to the United States Census, only 3.9% of businesses make it to $1 million in sales. And only 0.6% of businesses make it to $5 million. And less than 0.1% make it to $10 million and above.<\/p>\n<p>The reason for this lack of success is that these entrepreneurs and owners are running their businesses blindly. They are not measuring performance, so they can\u2019t improve. And they are focusing their time on the wrong areas of their business.<\/p>\n<p>Now <strong>the good news is that there is a solution<\/strong> to this common problem of running blind. And it\u2019s called BI or Business Intelligence. Business intelligence or BI refers to computer-based techniques used to spot, dig out, and analyze business data, such as sales, marketing, and production in order to make significant improvements.<\/p>\n<p>Importantly Business Intelligence uses the big data you already collect in your company. For example, if you have a website, you probably have Google Analytics or another program installed that captures key information like the number of visitors you have to your website each day, where they are coming from, and what pages of your website they are visiting.<\/p>\n<p>And you\u2019re probably using accounting software like Quickbooks that includes information about your revenues, expenses, and cash balances. And you might be using a customer relationship management or CRM system like Salesforce.com that identifies the number of leads and sales you generate.<\/p>\n<p>And you might be using an email management system like Constant Contact or MailChimp that shows how many email subscribers you have and how often they open or click on your emails.<\/p>\n<p>With the right BI (business intelligence) system, all information from these applications and programs you already use automatically and in real-time is entered and analyzed. So you can quickly see, manage and improve your performance.<\/p>\n<p>Importantly, you not only measure performance so you can improve it, but you instantly spot weaknesses in your company. And those are the areas you should pay attention to. Remember, \u201cleadership is doing the right things\u201d \u2013 now you\u2019ll know exactly what you should be doing. And this should be infused in each of your <a href=\"https:\/\/www.growthink.com\/businessplan\/help-center\/key-components-business-plan-part-ii\">business plan sections<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You Can\u2019t Manage What You Can\u2019t Measure Peter Drucker&#8217;s statement, \u201cYou can\u2019t manage what you can\u2019t measure,\u201d is a powerful and frequently cited principle in business management. It emphasizes the importance of quantifiable metrics in managing and improving business processes or any organizational function. Measuring outcomes is key to evaluating strategies and actions effectively. Peter [&hellip;]<\/p>\n","protected":false},"author":14885,"featured_media":6378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[12552],"tags":[],"class_list":["post-3469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You Can&#039;t Manage What You Can&#039;t Measure | Growthink<\/title>\n<meta name=\"description\" content=\"If you&#039;re in management, learn and apply these two important quotes from renowned Peter Drucker to help improve your business and success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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