{"id":411,"date":"2020-08-29T11:09:03","date_gmt":"2020-08-29T11:09:03","guid":{"rendered":""},"modified":"2025-09-26T07:44:44","modified_gmt":"2025-09-26T07:44:44","slug":"10-famous-product-failures-and-advertisements-did-not-sell-them","status":"publish","type":"post","link":"https:\/\/www.growthink.com\/content\/10-famous-product-failures-and-advertisements-did-not-sell-them","title":{"rendered":"10 Famous Product Failures And the Advertisements That Did Not Sell Them"},"content":{"rendered":"<p>Everyone makes mistakes. When big business plans, especially those lacking a <a href=\"https:\/\/www.growthink.com\/products\/business-plan-template\">simple business plan template<\/a>, are mistaken, it\u2019s typically after they\u2019ve spent millions of dollars on marketing campaigns to let us know about their flawed products.<\/p>\n<p>Here we present the advertisements for ten of the most infamous product failures in history. These are all products that failed due to a poor <a href=\"https:\/\/www.growthink.com\/marketing-plan\">marketing plan<\/a>.<\/p>\n<p style=\"font-size: 14pt;\"><b>10) Sony Betamax<\/b><\/p>\n<p>The 1979 Betamax was a real breakthrough for its time and for the video recording business. It\u2019s a shame it didn&#8217;t catch on. Grandma must be pretty ticked off that all of her memories are trapped in a dead format.<\/p>\n<p><center><iframe src=\"https:\/\/www.youtube.com\/embed\/t2v_qEVTh10\" width=\"650\" height=\"543\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><span style=\"font-size: 13pt;\"><b>Why it failed:<\/b><\/span> Despite having higher quality (and a cooler name), Betamax was defeated by VHS when over 40 companies decided to run with the VCR-compatible format instead. The lower price of VHS-C camcorders probably helped a little too.<\/p>\n<p>Want to avoid these types of mistakes?\u00a0 Hiring <a href=\"\/business-plan\">professional business plan consultants<\/a>\u00a0can help you avoid common pitfalls.<\/p>\n<p style=\"font-size: 14pt;\"><b><br \/>\n9) Coca Cola- New Coke<\/b><\/p>\n<p>Bill Cosby, a soda can, and a crystal ball. Nope, nothing odd there.<\/p>\n<p>Is Bill Cosby really trying to be believable?<\/p>\n<p><center><iframe src=\"https:\/\/www.youtube.com\/embed\/qfhFBTL-Xsw\" width=\"650\" height=\"543\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><span style=\"font-size: 13pt;\"><b>Why it failed:<\/b><\/span> There was nothing wrong with old Coke. Life lesson: If it ain\u2019t broke, don\u2019t fizz it. New Coke brought on a lot of complaints from customers (not nearly as many complaints that would have come in, and rightfully so, years later when Cosby&#8217;s dark side was revealed to all). We all get reviews&#8230; here are <a href=\"https:\/\/www.growthink.com\/reviews\">Growthink Reviews<\/a>.<\/p>\n<p style=\"font-size: 14pt;\"><b><br \/>\n8) Polaroid &#8211; Instant Home Movies<\/b><\/p>\n<p>Five seconds into this commercial and this guy has already lost us. &#8220;Imagine if someone invented a wonderful box (what??) and gave you a way to catch little pieces of your life so that you could see them again, anytime, by just dropping them into the box. Now, now&#8230;wo..wouldn&#8217;t that be something?&#8221;<\/p>\n<p><span style=\"font-size: 13pt;\"><b>Why it failed:<\/b><\/span> Polaroid will inevitably be associated forever with the act of standing around shaking a picture that may or may not come out as intended. Trusting Polaroid to capture any life event big enough to warrant a video camera would just seem reckless.<\/p>\n<p><i>What about you? <\/i>Are you planning a new marketing plan campaign?\u00a0 Need help planning your strategy? Speak with a Growthink <a href=\"\/business-plan\">business plan consultant<\/a>.<\/p>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8940132729857836\"\n     crossorigin=\"anonymous\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-8940132729857836\"\n     data-ad-slot=\"8153140382\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p style=\"font-size: 14pt;\"><b>7) Pepsi &#8211; Crystal Pepsi<\/b><\/p>\n<p>Who knew that 15 years later Van Halen would be done with Sammy Hagar and bring back David Lee Roth? Also, who knew we would live in a world without Crystal Pepsi? We were pretty sure it was here to stay.<\/p>\n<p><span style=\"font-size: 13pt;\"><b>Why it failed:<\/b><\/span> Similar to New Coke, there was no real need for Crystal Pepsi. Despite the shifting tides in early 90\u2019s marketing towards healthiness and purity, people just didn\u2019t get excited about a clear caffeine-free Pepsi. Not really a surprise- those who were <i>that<\/i> concerned with the health and color of their beverage probably would not be Pepsi drinkers to begin with. Understanding customer wants and needs and including them in each of the <a href=\"\/businessplan\/help-center\/key-components-business-plan-part-ii\">components of a business plan<\/a> is crucial to avoiding such mistakes.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-size: 14pt;\"><b>6) McDonalds &#8211; Arch Deluxe Burger<\/b><\/p>\n<p>Worst. Commercial. Ever.<\/p>\n<p>Anytime you think the best way to market your product is by standing in an elevator in a chef&#8217;s outfit and begging the people on that elevator to eat that product&#8230;you might want to go back to the drawing board.<\/p>\n<p><center><iframe src=\"https:\/\/www.youtube.com\/embed\/0-61ODw6M34\" width=\"650\" height=\"543\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><span style=\"font-size: 13pt;\"><b>Why it failed:<\/b><\/span>The goal of the Deluxe line was to market McDonald\u2019s fine cuisine to the adult demographic. Unfortunately, adults weren\u2019t interested in paying significantly more for slightly different burgers.<\/p>\n<p style=\"font-size: 14pt;\"><b>5) Apple &#8211; Lisa<\/b><\/p>\n<p>Wow. Looks like it took Steve Jobs and his minions a few years to really get the hang of that &#8220;cool commercial&#8221; thing&#8230;.<\/p>\n<p><center><iframe src=\"https:\/\/www.youtube.com\/embed\/3R8fArhOWso\" width=\"650\" height=\"543\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><span style=\"font-size: 13pt;\"><b>Why it failed:<\/b><\/span> The Lisa was geared towards business consumers, though those consumers were attracted to the lower price tag on IBM PCs. NASA got behind the Lisa project, which they regretted after it was discontinued two years later.<\/p>\n<p style=\"font-size: 14pt;\"><b>4) Levi\u2019s &#8211; Type 1 Jeans<\/b><\/p>\n<p>Apparently jeans that are perfect for those situations when you&#8217;re being dragged through the dirt while hanging on to a rope wrapped around a possessed car don\u2019t resonate with the masses. This confusing Super Bowl commercial was simultaneously the debut and the death knell for Levi&#8217;s Type 1 Jeans.<\/p>\n<p><span style=\"font-size: 13pt;\"><b>Why it failed:<\/b><\/span> Fashion is a capricious field. The designers at Levi\u2019s made Fashion Fumble #41b: Celebrating the launch of a product before checking to see if anyone RSVP\u2019d to the Evite.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-size: 14pt;\"><b> 3) IBM &#8211; PCjr<\/b><\/p>\n<p>This is what happens when you only have enough money in your marketing budget to afford a dead guy. This commercial is flawed on many levels. Would Charlie Chaplin really know how to use a computer? He was born in 1889, back when North Dakota wasn&#8217;t even a state yet.<\/p>\n<p><center><iframe src=\"https:\/\/www.youtube.com\/embed\/HaLXHjI9VWM\" width=\"650\" height=\"543\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><span style=\"font-size: 13pt;\"><b>Why it failed:<\/b><\/span> This computer had a hefty price tag. At $699, it was twice the price of computers from Atari and Commodore. Many were also disappointed at the awkward layout of the factory-shipped keyboard.<\/p>\n<p style=\"font-size: 14pt;\"><b><\/p>\n<p><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8940132729857836\"\n     crossorigin=\"anonymous\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-8940132729857836\"\n     data-ad-slot=\"8153140382\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>2) DeLorean &#8211; DMC-12<\/b><\/p>\n<p>How this car failed to catch on perplexes us. We know we&#8221;d want one.<\/p>\n<p><center><iframe src=\"https:\/\/www.youtube.com\/embed\/tCF9G6ORYyc\" width=\"650\" height=\"543\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><span style=\"font-size: 13pt;\"><b>Why it failed:<\/b><\/span> The fall of the DeLorean Motor Company was not due to the vehicle, which is no surprise because this car is an incredible piece of engineering and style. Rather, failure ensued after hard times fell on the company\u2019s founder. John DeLorean\u2019s empire was dismantled after his arrest on accusations of drug-trafficking resulted in bankruptcy.<\/p>\n<p style=\"font-size: 14pt;\"><b><br \/>\n1) Ford &#8211; Edsel <\/b><\/p>\n<p>&#8220;They&#8217;ll know you&#8217;ve arrived when you drive up in the 1958 Edsel, the car that&#8217;s truly new!&#8221;<br \/>\nI guess in 1958, new was slang for ugly. The front of this car bothers us, as it looks like an angry mechanical face.<\/p>\n<p><span style=\"font-size: 13pt;\"><b>Why it failed:<\/b><\/span> A small army worth of factors came together to curse the Edsel. A name that didn\u2019t resonate with the crowd, a bizarre pricing strategy, and a national recession have all been cited as factors by those who use the Edsel as an example of how not to market a product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone makes mistakes. When big business plans, especially those lacking a simple business plan template, are mistaken, it\u2019s typically after they\u2019ve spent millions of dollars on marketing campaigns to let us know about their flawed products. Here we present the advertisements for ten of the most infamous product failures in history. These are all products [&hellip;]<\/p>\n","protected":false},"author":29264,"featured_media":14374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[12552],"tags":[],"class_list":["post-411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Famous Product Failures &amp; the Advertisements That Did Not Sell Them<\/title>\n<meta name=\"description\" content=\"Explore infamous product failures, from Sony Betamax to the Ford Edsel, and learn how poor marketing plans led to their downfall. 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